在媒介融合的道路上,目前最困扰传统媒体的,是至今还没有找到一个清晰的盈利模式。就纸媒办网络版而言,正在探索的途径概括起来大致有这么五种:一是卖网络版;二是卖网上的纸媒信息;三是依托网络版举办论坛等活动,收取费用;四是成立网络版的会员(读者)俱乐部,获取广告客户资助; On the road to media convergence, the most troubled traditional media so far is that no clear profit model has been found so far. In terms of the online version of Paper Media Office, there are basically five ways to explore: one is to sell the online version; the other is to sell the online media information; the third is to rely on the online version of the forum and other activities to charge fees; the fourth is to set up Online membership (readers) club, access to advertisers funding;