中国酒店业走向海外,最大的挑战还在于企业文化近年来,伴随着中国出境旅游的蓬勃发展,越来越多中国旅游企业将目光转向海外市场。通过兼并收购,中外企业联手为旅游者提供高品质的体验和服务,满足游客“消费升级”的需求中国旅游企业加快全球布局日前,联合国世界旅游组织发布数据显示,全球598个旅游目的地在2017年上半年共迎来5.98亿国际游客,同比增长3600万人。联合国世界旅游组织相关负责人解释说,全球主要客源市场的跨 China’s hotel industry to overseas, the biggest challenge lies in corporate culture In recent years, with the vigorous development of China’s outbound tourism, more and more Chinese tourism enterprises will turn their attention to overseas markets. Through mergers and acquisitions, Chinese and foreign enterprises join hands to provide tourists with high-quality experiences and services to meet the needs of tourists, “consumer upgrades.” China’s tourism enterprises to speed up the global layout Recently, the UN World Tourism Organization released data show that the world’s 598 tourism destinations In the first half of 2017, a total of 598 million international tourists were welcomed, an increase of 36 million over the same period of last year. The relevant person in charge of the United Nations World Tourism Organization explained that the world’s major source markets across