POP(Point of purchase)广告,其英文原意为卖点广告,俗称店内海报、张贴,是国际零售业应用最多的店面促销手段之一,富于创意,个性化风格的广告画面,烘托卖场,通过简洁的信息传递,有效刺激顾客购买冲动,实现成功交易。商业打印——POP 细分市场呈现巨大空间:在商业输出市场的高端,已经存在的喷绘、刻字等形式,这类产品特点是超大幅 POP (Point of purchase) advertising, the English original meaning of selling advertising, commonly known as the store posters, posting, is the most used international retail store promotions, rich creative, personalized style of advertising screen, hedging stores, through concise Information transmission, effectively stimulate the customer purchase impulse to achieve successful transactions. Commercial Print - The POT segment presents a huge space: in the high-end of the commercial output market, existing inkjet, lettering and other forms of such products is characterized by ultra-large