公司之间市场导向差异的主要成因何在?本文以高层梯队和代理理论为主要理论基础,运用基于内容分析所收集的一手和二手数据进行定性研究,分析结果显示高层管理者和股东持有公司股权的不同特征,即高管对公司股份的持有比例和非国有股东的股权持有集中程度,在很大程度上影响到他们倡导公司培养和发展市场导向的意愿和能力,因而有助于解释公司之间呈现出不同市场导向发展水平的原因。 What are the main causes of market-oriented differences among firms? In this paper, based on the top echelons and agency theory as the main theoretical basis, qualitative analysis based on the first-hand and second-hand data collected based on the content analysis shows that senior managers and shareholders hold the company’s equity The different characteristics of executives, that is, the percentage of executives holding shares of the company and the concentration of non-state-owned shareholders’ equity, greatly affect their willingness and ability to advocate for the development and development of the market-oriented company and thus help to explain The reasons for the different level of market-oriented development between the companies.