企业在市场上立足,要处于不败之地,除了有领先的技术优势和质量可靠的产品外,塑造良好的企业形象尤其重要。企业的经营者不但要在企业运作的过程中,对企业形象的认识理性化,而且在实践中要把企业形象的策划纳入管理范畴。企业形象管理好了,才能赢得顾客的忠诚、合作伙伴的信任 Firms based on the market, to be in an invincible position, in addition to leading technology and quality products, the establishment of a good corporate image is particularly important. Business managers not only in the process of business operations, corporate image rationalization of understanding, but also in practice the corporate image planning should be included in the management category. Good corporate image management, to win the customer’s loyalty, the trust of partners