中国旅游我国改革开放后,伴随着社会经济的迅速发展,人们的生活水平有了很大的提高,城镇乡村居民普遍开始关注和重视自己的生活质量,于是度假、休闲等旅游需求急剧增加,国内旅游的发展如火如荼。随着我国社会主义市场经济更加深入发展,中国旅游业已进入了一个前所未有的大发展时代。各地的旅游开发也蔚为壮观,旅游公司如雨后春笋般兴起,它们纷纷展示自己的优势,加大宣传力度,极力吸引游客,形成了激烈的旅游市场营销竞争,面临这种现象,研究旅游市场营销十分必要。 China’s Tourism After China’s reform and opening up, with the rapid development of social economy, people’s living standards have been greatly improved. Urban and rural residents generally began to pay attention to their own quality of life. As a result, there has been a sharp increase in demands for travel such as holidays and leisure, The development of tourism is in full swing. With the further development of China’s socialist market economy, China’s tourism industry has entered an era of unprecedented development. Tourism development around the world is also spectacular. Travel companies have mushroomed. They have demonstrated their own advantages and intensified publicity efforts. They are keen to attract tourists and form a fierce competition in tourism marketing. In the face of this phenomenon, tourism marketing Very necessary.