台湾地区的综合广告代理商,在景气持续低迷的’95年,总体表现依旧不尽理想。承揽额超过新台币一亿元进入动脑广告公司排行榜的广告公司,’94年是40家,’95年是37家,少了3家。原因是去年在榜上的相互广告公司因财务问题倒闭、成吉思汗被客户跳票结束营业,迪伦、康硕承揽额都未达1亿。浩尔生广告公司与麦肯广告合并申报。不过去年与奥美合并申报的运筹广告今年独立出来;另成立一年半的商略广告承揽额首度超过1亿。在入榜的37家广告公司中,承揽额 The overall advertising agency in the Taiwan region has remained unsatisfactory in its overall performance in the ’95 years of continuous economic downturn. The number of companies that have contracted more than NT$100 million into the rankings of companies using dynamic brain advertising is ’40 in 1994, ’37 in 1995, and 3 less. The reason is that last year’s mutual advertising company on the list was closed down due to financial problems, and Genghis Khan’s business was bounced off by customers. Dylan and Kang Shuo’s orders were less than 100 million. Howard Johnson Advertising Corporation and McCannshire have merged their advertisements. However, the operational management advertisements that were filed with Ogilvy & Mather last year were independent this year. The first-year-and-a-half-year strategic advertising contract amount exceeded 100 million for the first time. Among the 37 advertising companies listed, the contract amount