据记者了解,由于目前化肥市场上产品同质化现象严重,传统化肥生产企业和经销商销售压力越来越大,“蓝海”市场成为行业关注的焦点。生产企业和经销商在逐步探寻功能性肥料在农业种植中发挥的重要作用以及在化肥市场中带来的明显效益。许多功能性肥料生产企业在产品研发上提供从种到果的跟踪产品、地下和地上联合防控等技术,从营销上提出“新木桶效应”和营销创新变革等观念,也从行业发展的方面提出需要起草行业标准、提高土壤的生态门槛、规范产品归类等建议。 According to the reporter’s understanding, due to the serious homogenization of products on the fertilizer market, the sales pressure of traditional fertilizer manufacturers and distributors is increasing, and the “Blue Ocean” market has become the focus of industry attention. Manufacturers and distributors are gradually exploring the important role of functional fertilizers in agricultural cultivation and the obvious benefits in the fertilizer market. Many functional fertilizer manufacturers provide products from product to fruit tracking products, underground and aboveground joint prevention and control technologies, and the concept of “new barrel effect” and marketing innovation change from marketing, and also from the industry. The development side proposed the need to draft industry standards, raise the ecological threshold of soil, and standardize product classifications.