始于20世纪后期的全球经济一体化,是不可阻挡的历史潮流。全球化与信息化已成为推动企业前进的两只车轮,品牌全球化,正成为中国企业发展壮大的重大机遇与必由之路品牌全球化,成为中国企业发展壮大的重大历史机遇与必由之路。日前,《新商务周刊》对长期致力于中国品牌全球化发展与民族复兴研究及公益倡导的环球企业家协会主席周山进行了专访。《新商务周刊》记者:品牌全球化,正成为中国企业发展壮大的重大历史 The global economic integration that began in the late 20th century is an irresistible historical trend. Globalization and informationization have become the two wheels to push the enterprise forward. The globalization of the brand is becoming a major opportunity and the only way for the development and expansion of Chinese enterprises. Brand globalization has become a major historical opportunity and the only way for Chinese enterprises to grow and develop. Recently, the “New Business Weekly” conducted an exclusive interview with Zhou Shan, chairman of Global Entrepreneurs Association, which has long been devoting himself to the research on the globalization of Chinese brands and the promotion of national rejuvenation. “New Business Weekly” Reporter: Brand globalization, is becoming a major history of Chinese enterprises to grow and develop