名人代言虚假广告事件频繁发生,严重侵害了消费者的利益,扰乱了市场经济秩序。本文分析了名人代言虚假广告的危害性及成因,提出了名人代言虚假广告的法律规制,以维护法律的尊严和社会公平正义,促进社会主义市场经济健康发展。 Celebrity endorsement of false advertising frequent incidents, a serious violation of the interests of consumers, disrupting the market economic order. This article analyzes the harmfulness and causes of celebrity endorsement of false advertisements, puts forward the legal regulation of celebrity endorsement false advertisements in order to maintain the dignity of law and social fairness and justice, and promote the healthy development of socialist market economy.