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经过近20年的改革开放历程,我国已成功地走出了短缺经济的困境,持续发展的商品经济激活了流通市场的各个环节,丰富的商品、灵活的营销手段及进步完善的竞争秩序,已使市场供求关系由卖方市场转入了买方市场。这种转变和变化,说明变得日益理性化的消费者群体正在扩大,市场主体正向着经营多元化、业态多样化的方向发展。作为流通领域中经营特殊商品的行业——医药商业,面对这样的市场大环境,应以深化改革、转换机制为契机,不断探索适应医疗体制改革及消费需求多层次、多样化的经销体系,在立稳买方市场的前提下,把心想大众、情系病家作为服务目
After nearly 20 years of reform and opening up, China has successfully stepped out of the dilemma of a shortage economy. The continuous development of the commodity economy has activated all aspects of the circulation market. The abundant commodities, flexible marketing measures and the improved competitive order have enabled Market supply and demand from the seller’s market into the buyer’s market. This change and change shows that the increasingly rationalized consumer groups are expanding and the market players are moving toward diversification and diversification in business. As a special commodity-traded industry in the field of circulation - medicine and commerce, in the face of such a market environment, we should take the opportunity of deepening the reform and transformation mechanism and constantly explore a multi-level and diversified distribution system that adapts to the medical system reform and consumer demand. Under the premise of establishing a stable buyer’s market, we should think about the public and love the patients as their service targets