从7月2日开始,国内资讯类电视栏目《娱乐现场》被冠名为“荣事达”《娱乐现场》,成为荣事达继去年冠名央视主持人大赛、独家协办《同一首歌——走进澳门》之后,系列“好生活、更轻松”主题诉求广告活动的又一力作。荣事达长期以来稳居我国洗衣机市场三甲,近年大力发展冰箱、电热水器,成为白色家电的一支劲旅。不过,以技术起家的荣事达在产品形象上以稳健见长,虽然质量不错,但是外型显得有些 From July 2nd, the domestic information TV column “Entertainment Site” was titled “Rongshida” “Entertainment Scene” and became Rongshida’s title contestant for the CCTV host last year. After coming to Macau, another series of “A Better Life, More Effortlessly” topic appeals to advertising campaigns. Rongshida has long been the top three in China’s washing machine market. In recent years, it has been vigorously developing refrigerators and electric water heaters, and has become a stronghold of white goods. However, Rongshida, which started with technology, is known for its strong product image. Although it has good quality, it looks a bit