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新闻标题,是报刊上新闻或文章的题目,通常指新闻题目。新闻标题的主要作用表现为:概括和提示新闻的基本内容,帮助读者理解新闻的意义;揭示新闻事实的本质,表明文章的立场、观点和态度,吸引读者产生对新闻报道的兴趣。笔者先后在《中国老区报》《湖南日报》等新闻单位从事新闻采访和编辑工作二十多年,制作过近两千个新闻标题,涵盖主题、引题(肩题或眉题)、副刊、分题等形式;还因工作需要策划、制作过不少的专版的通栏标题和专栏标题,并形成了制作标题的个性和特色。现围绕不同的新闻体裁制作不同的标题的作法谈谈切身的体会。
News headlines, newspapers or articles on news topics, usually refers to the news topic. The main function of the news headline is to summarize and suggest the basic content of the news, to help the reader understand the significance of the news, to reveal the essence of the news fact, and to show the position, viewpoints and attitudes of the article, and to attract readers’ interest in the news report. The author has successively engaged in news interviews and editorial work for more than 20 years in “China Old Quarterly Newspaper” and “Hunan Daily” and other news organizations. Over 2,000 news headlines have been produced, covering topics, quotations (shoulder or eyebrow), supplements, Sub-questions and other forms; also need to plan for the work, produced a lot of the special section of the column header and column headings, and the formation of the title of the personality and characteristics. Now we are going to talk about the personal experience of making different titles around different news genres.