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引言《荀子》的开篇之作“劝学”中曾有言:“吾尝终日而思矣,不如须臾之所学也;吾尝跂而望矣,不如登高之博见也”。终日之思不如须臾所学,登高博见方可炼就设计思维的新奇与独创。我们生活的空间中,林林总总的品牌分分钟钟环绕身边,商品的属性、价值的认同、文化的内涵、视觉的表现都是设计人要敏锐把握的功课。众品牌中,无论知名还是新兴,品牌在形象设计方面良莠不齐。如何分辨优劣、提高这些相对不完善的视觉形象,重新创造鲜明独特的品牌形象,是品牌形象设计课程学习中比较重要的环节。
Introduction “Xunzi” for the opening of the “Encouraging Learning”, there was a saying: "I taste the last days and thinking about it, it is better to learn what is required; I taste and look forward to carry on, . The thought of the day is better than what you have learned, climbing can be refined to understand the novelty and originality of design thinking. In the space of our life, the numerous brands are surrounded by minute clocks, and the attributes, value recognition, cultural connotation and visual performance of the products are all homework that the designers should be keenly aware of. All brands, whether well-known or emerging brand design in the image of good and bad. How to distinguish the pros and cons, improve these relatively imperfect visual images and recreate the distinctive unique brand image are the more important links in the brand image design course.