当前社会主义市场经济经过了漫长的发展过程,企业之间的竞争也在不断增强,而企业文化则成为了企业发展的重要元素。企业文化在企业的生存和发展中有着无可取代的作用,决定了企业生存的兴衰。但企业文化又是企业管理中最模糊的领域,很多企业领导者对企业文化建设还存在误区。为此,如何加强企业文化建设已成为社会的焦点。 At present, the socialist market economy has undergone a long process of development. Competition among enterprises is also on the rise. Corporate culture has become an important element in the development of the enterprise. Corporate culture has an irreplaceable role in the survival and development of enterprises, which determines the rise and fall of enterprises’ existence. However, corporate culture is the most vague areas of business management, many business leaders of corporate culture there are still errors. To this end, how to strengthen the building of enterprise culture has become the focus of society.