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一、研究目的与调查经过大众传播媒介对于受传者的主要作用就是通过传递信息影响人们的思想和行为,体育传播的目的同样也不例外。为了解体育传播对我国农村居民的影响,也为了体育社会学体育传播的有关章节搜集素材,特作此题目的研究。传播学理论告诉我们,要想达到传播的目的就必须具备五个基本要素,即:传播者、传播内容、传播媒介、受传者、传播效果。此文是着重对后三个问题进行探讨的。本研究采用的是社会调查法,在调查前制定了闭合式问卷。问卷共四大项分为30个题(注:见调查表),第一项,受试
First, the purpose of research and investigation Through the mass media, the main role for the receiver is through the transmission of information that affects people’s thinking and behavior, the purpose of sports communication is no exception. In order to understand the influence of sports communication on the rural residents in our country and to collect the material for the relevant chapters of sports communication in sports sociology, this topic is specially studied. Communication theory tells us that in order to achieve the purpose of communication, we must have five basic elements: communicators, media, media, receivers, and communication effects. This article focuses on the latter three issues to be explored. This study uses a social survey method, developed a closed questionnaire before the survey. The questionnaire is divided into four major items is divided into 30 questions (Note: see the questionnaire), the first one, subjects