社群营销是基于圈子、人脉、六度空间概念而产生营销模式。社群活动给营销注入更多用户参与乐趣,是传播企业信息的绝佳载体。社群营销的经典产品是品牌Club,乃猫扑结合web2.0技术,为企业量身打造的SNS互动社区平台。通过包装我的空间友好界面,利用小圈子、TAG和RSS订阅等方式将 Community marketing is based on the circle, contacts, six-dimensional concept of marketing and create a model. Community activities to inject more users into the marketing fun, is an excellent vehicle for the dissemination of corporate information. The classic product of community marketing is the brand Club, which is a SNS interactive community platform tailored to the enterprise with the combination of web2.0 technology. By wrapping my space-friendly interface, using smaller circles, TAG, and RSS feeds,