营销专家艾略特·艾登伯格在其著名的《4R营销》一书中预言:合作营销(Co-Marketing)将是后经济时代新的大趋势。创造和维持一个有价值的联盟,正在成为企业竞争的战略趋势。根据麦肯锡的一份研究,实施品牌配合营销策略的企业数目已经增长了40%,品牌配合营销已经突破了理论范畴,被更广泛地应用到实践中。 Marketing expert Eliot Edenberg predicts in his famous book, “4R Marketing,” that Co-Marketing will be a new megatrend in the post-economic era. Creating and maintaining a valuable alliance is becoming a strategic trend in business competition. According to a McKinsey study, the number of companies implementing brand-aligned marketing strategies has increased by 40%. Brand-for-brand marketing has broken the boundaries of theory and is more widely used in practice.