越来越多的中国企业在关注奥运商机,希望从奥运“大蛋糕”里分杯羹。中小企业能不能抓住奥运商机,不仅取决于企业自身条件,关键还在于企业能否发现和抓住奥运需求。企业在了解奥运需求的基础上,自己创造条件,寻找和捕捉商机,促进企业的发展。分析涉及奥运经济的一大批投资项目,可以发现,多数是实力雄厚的大企业才具有竞争力。但是,奥运商机并不仅仅包括这些“豪华大菜”,国内中、小 More and more Chinese enterprises are paying attention to the Olympic business opportunities and want to take a share from the Olympic “big cake.” SMEs can seize the Olympic business opportunities, not only depends on their own conditions, the key lies in whether enterprises can find and seize the Olympic demand. Enterprises understand the Olympic needs, based on the conditions to create their own to find and capture business opportunities and promote the development of enterprises. Analyzing a large number of investment projects involving the Olympic economy, we can find that most big powerful enterprises are competitive. However, the Olympic business opportunities include not only these “luxury dishes”, domestic medium and small