奥运会是“体育盛会”或“体育盛事”,更是“世界最大的媒体盛事”;而央视在我国的奥运报道中一贯处于绝对的强势地位,似乎基层台特别是县级台显得无所作为,其实不然。由于国家队经常在基层训练,有的甚至把训练基地设在基层,而处在基层广电媒体,由于熟悉这里训练的运动项目、运 The Olympic Games are either a “sports event” or a “sports event.” It is also “the largest media event in the world.” However, CCTV has always been in an absolutely super-dominant position in China’s Olympic coverage. It seems that grassroots units, especially county-level units, are doing nothing. In fact, . As the national team often training at the grassroots level, and some even set the training base at the grassroots level, but at the grassroots radio and television media, due to be familiar with the sports training here, transport