随着有计划商品经济的日趋繁荣和竞争规律作用下的优胜劣汰,作为独立的法人——企业,如何运用公共关系及其大众媒介,宣传企业宗旨、活动及其各类信息,建立和加强企业同相关公众的联系,进一步塑造、丰满自己的形象。已被越来越多的企业视为经营管理活动中不可缺少的重要手段。但 With the gradual prosperity of the planned commodity economy and the survival of the fittest under the law of competition, as an independent legal entity, enterprises, how to use public relations and their mass media to promote corporate purposes, activities and all types of information, and establish and strengthen corporate Related public contacts further shape and enrich their image. More and more companies have been regarded as an indispensable and important means of business management activities. but