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对于中国的电视人而言,恐怕再没有比品牌更能让他们兴奋而又乐此不疲的东西了。有人说,中国电视已经全面进入战国时代,在这烽烟四起的市场中,品牌不再是锦上添花的虚词,不再是拉拢投资的幌子,而很大程度上,就是决胜的关键。2006年10月20日,在由中国报业网、人民网传媒频道、中国广告协会报委会、《广告导报》等多家机构联合主办的“中国品牌媒体100强”评选中,福建东南卫视与中央电视台、凤凰卫视、东方卫视等其他九家卫视一道入选“中国十强电视品牌媒体”,在中国电视的品牌大战中,福建东南卫视脱颖而出。
For China’s TV people, I am afraid there is no more exciting than the brand, but never tired of things. Some people say that China’s TV has entered the Warring States Period in an all-round manner. In this market where all the bells and whistles are present, the brand is no longer an icing on the cake. It is no longer the pretext for drawing investment. To a large extent, this is the key to victory. On October 20, 2006, among the “Top 100 Chinese Brand Media” co-sponsored by China Press, People Media Channel, China Advertising Association Press Committee, “Advertising Guide” and many other agencies, Fujian Southeast Satellite TV Joined CCTV, Phoenix TV, TVB and other nine other satellite TV companies in the “top ten TV brand media in China,” China’s TV brand war, Fujian Southeast Satellite TV stand out.