报纸的大众化是世界报业发展史中的一个重要趋向。考察世界报业发展史,主要是19世纪的那一段历史,本文认为,报纸的大众化缘于三条基本办报原则的通行;报纸的大众化附和了一定的文化心理结构和社会价值观念;大众化决定了报纸品格的丰富多样。 一、三条基本的办报原则 1、大众化,首先意味着报纸趋于“面向大众”。世界报业的发展历史久远,但直到19世纪初,读报主 The popularity of newspapers is an important trend in the history of newspaper development in the world. The history of the world newspaper industry is mainly the history of the 19th century. This paper argues that the popularization of the newspaper is due to the passage of the three basic principles of newspaper circulation. The popularity of the newspaper has attached certain cultural psychological structure and social values. The popularization has decided The rich and varied newspaper character. First, the three basic principles of newspaper 1, the popular, first of all means that newspapers tend to “be open to the public.” The development of the world newspaper industry has a long history, but it was not until the early 19th century that the newspaperman was read