在天津广告节期间,我有幸同河南卫视总监徐涛、凤凰新媒体COO李亚、碧生源董事长赵一弘、快克药业总经理何天立共同参加了有中国传媒发展风向标之称的中国传媒趋势论坛。嘉宾主持CTR副总裁田涛先生现场提问我们:传统媒体经营在新媒体语境下的出路在哪里?我的回答是:在品牌上提升提升再提升;在节目上贴近贴近再贴近;在经营层面,则应下沉到终端,直达品牌的消费市场。这种下沉式经营模式的 During the Tianjin Advertising Festival, I had the privilege to join hands with Xu Tao, director of Henan Satellite TV, COO Li Ya of Phoenix New Media, Zhao Yihong, chairman of Pitt students, and He Tianli, general manager of ABC Pharmaceuticals, to participate in the China Media Trends Forum, a benchmark for the development of China’s media. Guest Host Mr. Tian Tao, Vice President of CTR On-the-spot Questioning Us: Where is the Way out of Traditional Media Management in the New Media Context? My Answer: To Promote, Promote and Promote on the Brand; To Approach and Close to the Program; To Approach the Management , You should sink to the terminal, direct brand consumer market. This sinking business model