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随着广播电视技术和网络技术的发展,传统的媒体不再只是拘泥于自己的领域,广播、电视、互联网自媒体节目正在进行有机的融合,传统媒体的传播方式更加丰富、多样,广播节目主持人的角色定位需要随之调整和改变。广播节目主持人不再单一存在于话筒前,而更多出现在各种媒介中,以不同角色定位,适应不同媒介特点,形成立体多面的“人格化形象”。广播节目主持人只有以更具人性化的角色定位,全面参与节目运作的各个环节,才能适应时代的要求,赢得广播受众的认可。
With the development of radio and television technology and network technology, traditional media are no longer rigidly adhered to their own fields. Radio, television and the Internet are undergoing organic integration from media programs. Traditional media are more diversified and diversified, and radio hosts The role of human positioning needs to be adjusted and changed. Radio host no longer exists in front of the microphone, but more in all kinds of media, with different roles to adapt to different media features to form a three-dimensional multi-faceted personality image. Radio host only in a more humane role in positioning, fully involved in all aspects of program operation, to adapt to the requirements of the times, won the radio audience’s approval.