品牌的重要性是当下众多企业共同关注的话题之一,如何创建品牌已成为企业普遍关注的焦点。为此,笔者就中国企业的品牌建设问题采访了品牌战略专家刘永炬。笔者:有一种观点认为,品牌是为企业带来好处创造效益的方式或手段,而管理、营销、人力资源、技术创新等也都能为企业带来效 The importance of the brand is one of the topics that many companies pay attention to nowadays. How to create a brand has become a common focus of enterprises. To this end, the author interviewed the brand strategy expert Liu Yong Ju on the brand building of Chinese enterprises. The author: There is a view that the brand is to create benefits for the enterprise to bring benefits to the way or means, and management, marketing, human resources, technological innovation, etc. can also bring benefits to the enterprise