参加商展除极少数纯属宣传性质外,纯大多数参展单位的目的都是为了销售。参展好比是一项投资,如同花钱买股票,使自己有权使用这种推销工具。尽管这是一种短期行为,但却潜在着长远利益。可见,一个聪明的厂商在决定是否参加某项展览前,总会作出一番审慎的研议,而不是盲目地跟随别人参展。为取得参展的最佳效果,以下几点尤其值得你的注意。 In addition to the very few propaganda nature of participating in the trade fairs, the purpose of the pure majority of exhibitors is to sell them. Exhibitors are like an investment. Just like spending money on stocks, they have the right to use this type of marketing tool. Although this is a short-term behavior, it has potential long-term benefits. Obviously, a smart manufacturer will always make a careful study before deciding whether to participate in an exhibition, rather than blindly following other people’s participation. In order to obtain the best results for the exhibition, the following points are especially worth your attention.