农夫果园能够在百花齐放的中国饮料市场中别开天地,就在于它坚持对产品属性的特异追求。在众多果汁为标榜“一种水果一种营养,一种营养全面吸收”而源源不断地推出橙汁、荔汁、椰奶等新产品时,农夫果园反其道而行却推出了三种果蔬合而为一的果汁。农夫果园的这种追求完全是开放式的,在某种程度上它不是在创造个性,而是弃除一些被同行视若珍宝的产品属性,把一两项只有增强型产品才拥有的属性融入其中。这种打破常规的属性组合,使得农夫果园在入市以后很快确立了自己的势力范围 Nongfuguoyuan can flourish in the Chinese beverage market not only in the world, it is that it insisted on the specific pursuit of product attributes. In a large number of fruit juice advertised as “a kind of fruit nutrition, a full absorption of nutrition,” and the steady stream of orange juice, juice, coconut milk and other new products, Nongfuguoyuan opposite has launched three kinds of fruits and vegetables together And for a fruit juice. This pursuit of Nongfuguoyuan is completely open-ended. To some extent it is not to create personality, but to discard some of the product attributes that are treasured by peers and incorporate one or two attributes that are only owned by enhanced products among them. This break the conventional combination of attributes, making the Nongfuguoyuan soon after entering the market established its own sphere of influence