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本文认为， 由于我国国民经济增长对农村市场的依赖性日益增强， 农村市场存在巨大的潜力和容量， 因此， 开拓农村市场， 对实现国家提出的 “扩大内需， 保持经济适度快速增长 “有着重要的意义。而目前开拓和发展农村市场存在诸多障碍， 应采取以下措施加以解决： （１） 更新观念，充分重视农村市场的建设； （２） 提高农村居民收入水平， 增加实际购买能力； （３） 注重农村基础设施建设， 改善农村消费环境； （４） 调整商品供给结构， 完善商品销售服务； （５） 构筑新型流通网络， 改进营销手段和营销方式
This paper argues that because of the increasing dependence of our national economy on the rural market and the huge potential and capacity of the rural market, opening up the rural market is very important for realizing the goal of “expanding domestic demand and maintaining moderate and rapid economic growth” significance. At present, there are many obstacles in opening up and developing the rural market. We should take the following measures to solve them: (1) to update the concept and give full consideration to the construction of the rural market; (2) to increase the income level of rural residents and increase the actual purchasing power; (3) (4) adjust the supply structure of goods and improve the sales service of goods; (5) construct a new type of distribution network and improve marketing methods and marketing methods