随着商品经济的发展,越来越多的同类相似产品选择通过不同的设计来增强本企业的商品竞争力和市场占有率,包装设计便成了首当其冲的竞争点。而包装设计会直接影响产品的销量,影响企业的发展。越来越多的商品因包装的不同而“身价”不同。当可持续发展成为时代主题,绿色发展成为我国推动经济结构调整的主要方向时,天然材料包装设计就变得尤为重要。 With the development of commodity economy, more and more similar products of similar choice choose to enhance the competitiveness and market share of their products through different designs. Packaging design has become the first competition point. The packaging design will directly affect product sales, affecting the development of enterprises. More and more goods due to different packaging and “worth ” different. When sustainable development becomes the theme of the times and green development becomes the main direction for our country to promote economic restructuring, the design of natural materials packaging becomes even more important.