作为国家的喉舌和政府核心的舆论阵地,央视在政策、人才和节目资源方面都有着巨大优势,并因此获得了巨额广告收益。从1983年首届央视春晚开始,经过了多年的原始积累,央视春晚已经成为大年三十晚上的绝对霸主。虽然近年来央视春晚的收视份额有所下降,但它依旧是大多数百姓的选择。如果说赵本山在春晚完成了他的文化垄断,那么春晚则早已经完成了它在播出以及演员阵容上的强力控制。 As the voice of the country’s mouthpiece and the core of the government, CCTV has great advantages in terms of policies, talents and program resources, and thus has gained huge advertising revenue. Since the first CCTV Spring Festival in 1983, after many years of primitive accumulation, CCTV has become the absolute overlord of the New Year’s Eve. Although CCTV’s share of viewing has declined in recent years, it is still the choice of most people. If Zhao Benshan completed his cultural monopoly in the spring evening, Spring Festival Evening has already completed its strong control over the airing and cast.