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高职院校艺术设计专业以培养应用技术型人才为教学目标,要求学生通过学校教育具备扎实的专业技能,并能迅速适应行业需求,从而实现学生满意就业。但由于高职院校生源素质有限,大部分学生文化水平偏低、美术基础不扎实,包装设计课程的传统教学模式弊端日益凸显。项目化教学模式改革为高职院校包装设计课程带来了新生机。本文从包装设计的项目选择、项目分析、项目实施等方面进行探讨,分析包装设计课程项目化教学如何达到理论与实践并重的效果。
The art design major of higher vocational colleges takes the training of applied technical talents as the teaching goal, requires students to have solid professional skills through school education, and can quickly adapt to the needs of the industry so as to realize the satisfactory employment of students. However, due to the limited quality of students in higher vocational colleges, most of the students have a low level of education and the art foundation is not solid. The disadvantages of the traditional teaching mode of package design courses have become increasingly prominent. The reform of the project-based teaching mode has brought a new lease of life to the packaging design course in higher vocational colleges. This article discusses the project selection, project analysis, project implementation and other aspects of packaging design, and analyzes how the package design course project teaching achieves both theory and practice.