国企海外投资屡屡遭受贸易壁垒而失败,所以怎样越过投资壁垒,提高国企海外投资的成功率及贸易收益成为现如今海外投资贸易的重中之重。利用好新闻传媒的导向作用,应对投资壁垒除了政府动用政治手段进行博弈外,更主要的是需要企业自身的努力。本文从投资壁垒的含义出发,考察了世界主要国家的投资壁垒现状,为我国企业应对海外投资壁垒提出应对策略。 Therefore, overseas investment in state-owned enterprises has often suffered from trade barriers and failed. Therefore, how to cross investment barriers and improve the success rate of overseas investment of state-owned enterprises and trade gains have now become the most important investment and trade overseas. To make good use of the guiding role of the news media and to deal with the investment barriers in addition to the government using political means to conduct the game, what is more important is the need of the enterprises’ own efforts. Based on the meaning of investment barriers, this paper examines the current status of investment barriers in major countries in the world and proposes countermeasures for Chinese enterprises to deal with overseas investment barriers.