随着产业融合的产生,产业边界不断突破与模糊,供应链的外延不断延伸,企业间的关系更多表现为一种战略联盟。文章以零售企业与制造企业的动态战略联盟为例,分析在产业融合的趋势下,零售企业基于供应链战略联盟思想的指导,不断整合和利用现有产业资源,通过与制造业的交叉渗透,构成流通链条上的上下游节点关系,实现零售业的创新发展。 With the emergence of industrial convergence, industrial boundaries are constantly breaking and vague, the extension of the supply chain continues to extend, and the relationship among enterprises shows up more as a strategic alliance. Taking the dynamic strategic alliance between retail and manufacturing enterprises as an example, the article analyzes the trend of industrial integration, and based on the guidance of supply chain strategic alliance, retail enterprises continue to integrate and utilize existing industrial resources, through cross-penetration with manufacturing industry, Constitute the flow of nodes on the chain node, to achieve innovation and development of the retail industry.