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伴随“互联网+”的推广,网络剧正接棒电影产业,成为影视投资和公众舆论的焦点。而着眼于手游、页游和虚拟社区开发等衍生行业的网络动漫剧,正迎来新的发展契机。据介绍,“2016年,国内几家以(动漫)衍生品开发为主营业务(或重要业务)的公司,大部分均获盈利,且很多大公司将精力继续投放到泛娱乐生态的架构上”[1]。在这种行业“高热”的形势下,《斗破苍穹》《全职高手》《狐妖小红娘》《全职法师》等一批网络原创动漫剧纷纷上线,引发广大网友对国产动漫行业的强烈关注。
With the promotion of “Internet + ”, the online drama is taking over the movie industry and has become the focus of investment in film and television and public opinion. The network animation drama focusing on hand travel, page travel and virtual community development is ushering in a new development opportunity. According to the briefing, “In 2016, most of the domestic companies that focus on the development of (animation) derivative products are profitable, and many large companies will continue to focus their efforts on the structure of pan-entertainment ecosystem On ”[1]. In this industry “hot” situation, “fighting the sky” “full-time master” “fox demon little witch” “full-time Master” and a number of network original cartoon series have been on the line, causing the majority of users of the domestic animation industry Strongly concerned.