论文部分内容阅读
随着各大基金公司2014年一季报公布完毕,基金业的最新规模排名也已尘埃落定。基金行业座次相较于去年发生剧烈变化:天弘基金攀上基金江湖之巅,而雄霸江湖老大地位7年之久的华夏基金则退居次席。天弘基金2012年时还是一个排名第50名的小基金公司,仅靠傍上阿里这样的大佬开发出“余额宝”一只产品,凭借极简的操作体验和比银行存款还要高的收益率,天弘基金短时间内积攒了大量的用户,成就了今天的规模。余额宝的创新在于直接在支付宝账户中内嵌了基金支付系统,用户只需要将支付宝账户中的沉淀资金直接转入余额宝,即自动完成了天弘基金旗下增利
With major fund companies announced a quarterly results in 2014, the latest scale of the fund industry has also been settled. Compared with last year, the fund industry has experienced drastic changes: Celestica climbed the top of the fund and the 7-year-old Huaxia Fund, the dominant employer, took the second place. Celestica fund 2012 is still a ranking of the 50th small fund company, just rely on the big brother such as Ali to develop “a treasure ” a product, with minimalist operating experience and even more than bank deposits High rate of return, Celestica Fund accumulated a large number of users within a short period of time, the achievements of today’s scale. The innovation of YuBaoBao lies in that the fund payment system is directly embedded in the Alipay account. The user only needs to directly transfer the deposit funds in the Alipay account into the balance BaoBao, which automatically completes the profit increase of the Tianhong Fund