策划作为一项最具智慧的产物,在我国古今都备受推崇。从三国争雄,到三大战役,再到知识密集的现代商战,我们都深深体会到了它的存在价值。虽然策划业已由启蒙阶段、理念阶段步入科学策划和系统战略咨询阶段,令人遗憾的是,二十一世纪初的今天,优秀的策划人还是廖若晨星。 As one of the most intelligent products, planning has been highly praised in ancient and modern times. From the competition between the three countries, to the three major battles, to the knowledge-intensive modern business war, we have fully realized its existence value. Although the planning stage has entered the stage of scientific planning and systematic strategy consultation from the enlightenment phase and the concept phase, it is regrettable that at the beginning of the 21st century, the outstanding planner was Liao Ruochenxing.