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传媒行业作为国民经济运行不可缺少的组成部分,在经济市场体制不断改革的进程中,该企业也纷纷参照市场的实际需求,对本行业发展前景全面预测。文章在对我国传媒产业并购重组实况整体分析的基础上,对其面对的挑战进行归纳,继而解析了传媒产业并购重组的内外在原因,然而以较大的篇幅去论述其重组的主要趋势;最后探究传媒产业并购重组的途径。期待我国传媒获得更大的发展空间,为促进我国国民经济的保值增值注入活力。
As an indispensable part of the national economy, in the process of continuous reform of the economic market system, the media industry has also made a comprehensive prediction of the development prospects of the industry with reference to the actual needs of the market. Based on the factual analysis of M & A in China’s media industry, the article summarizes the challenges it faces, and then analyzes the internal and external causes of the M & A in the media industry. However, it discusses the major trends of restructuring in a large space. Finally explore the media industry mergers and acquisitions of ways. We hope that our media will gain more space for development and inject vitality into the promotion of the preservation and appreciation of our national economy.