良好的形象既能凸现图书馆的社会作用又能增强图书馆的机能。图书馆的形象是由馆内外各种公众对各方面情况的总体看法和印象构成的，包括有道德特征、服务能力、管理水平、外貌、人员素质等。图书馆形象建设中要注意打好基础练好内功，注意理论指导，目的要明确，个性要突出，注意包装和传播 Good image not only highlights the social role of the library but also enhances the library’s function. The image of the library is composed of various public opinions inside and outside the public on various aspects of the overall views and impressions, including moral characteristics, service capabilities, management level, appearance, quality of personnel. Library image construction should pay attention to lay a good foundation for practicing internal strength, pay attention to theoretical guidance, the purpose should be clear, personality should be prominent, pay attention to packaging and dissemination