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以广州市外国游客为实证分析对象,尝试从心理学和消费行为学角度探讨旅游者认知行为的基本特征,期望能为旅游行为研究提供参考,并为提升广州市以及中国旅游形象提供理论依据。
Taking foreign tourists in Guangzhou as an example, this paper attempts to explore the basic characteristics of tourists’ cognitive behavior from the perspective of psychology and consumer behavior. The expectation is to provide a reference for the study of tourism behavior and to provide a theoretical basis for enhancing the tourism image of Guangzhou and China. .