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这是一个可以叱咤风云、独领风骚的时代,这是一个可以自由搏击、龙腾虎跃的世纪,时势造英雄,同时英雄也在造时势,新的市场的形成,新的体制的出现。意味着世界的空间重构的过程,为企业创新与公关策划提供了绝妙的契机。然而,只有具备聪明才智、敢冒风险的企业家才能从消费者的需求出发,服从市场的拉力,寻找突破,进入一个全新领域。 1.观念创新观念创新首先是以思维成果是否具有突破性、真理性和价值性作为检验标准的;其次是跃迁性,即思维因素的沟通、融合等,从
This is a time when everyone can play a leading role. This is a century in which you can fight with freedom and make a leap for the dragon and the tiger. The hero is also creating a hero, and the hero is also creating a new situation, a new market, and a new system. It means that the process of space reconstruction in the world provides a wonderful opportunity for corporate innovation and public relations planning. However, only entrepreneurs with intelligence and wisdom who can take risks can start from the needs of consumers, obey the market’s rally, find breakthroughs, and enter a new field. 1. Conceptual Innovation Concept Innovation is based on whether or not the results of the thinking are groundbreaking, truthful, and valuable; the second is the transitional nature, that is, the communication and integration of thinking factors.