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伴随科学技术与商业的交互融合,广告语言以其比较广泛的影响和动态活跃的魅力而逐渐成为语言理解及语用学语言研究方向的一个新领域。从跨文化语用学视角出发,整理近年媒体上宣传的广告语中选择有代表性的广告语言,应用语用学语际语言和言语行为来分析广告短语中的语用因素,能够进一步深化对广告语言的认识和理解,从而规范语言的应用范围并提升语言的学习能力。
With the integration of science and technology and commerce, advertising language has gradually become a new field of linguistic understanding and pragmatics language research with its wider influence and dynamic charm. From the perspective of intercultural pragmatics, the selection of representative advertising language in advertisements advertised in the media in recent years, and the use of pragmatics interlanguage and speech acts to analyze pragmatic factors in advertising phrases can further deepen the understanding of Advertising language understanding and understanding, so as to regulate the scope of application of language and enhance language learning ability.