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近年来,文学期刊为了占领市场,不少刊物内部纷纷实行改革,推出了改版后的期刊新面孔,力图以全新的面貌吸引读者。从相当一部分改版成功的文学刊物中我们看出,精美的外包装在刊物改版中起到了不可忽视的“门面”作用,封面设计、栏目创意同时也是十分重要的改革部分。装帧精美、栏目新颖、内容精彩,是当今文学期刊追求的时尚与目标,许多刊物在这方面深动心思,以新、奇、精吸引了广大读者,创造了良好社会效益和经济效益。为此,文学期刊作为特殊商品,在自我推销时,精美的外包装应该是刊物的立足之本。
In recent years, literary journals in order to occupy the market, many publications have implemented reforms within the introduction of a new version of journals face, trying to attract readers with a new look. From a considerable part of the successful revision of the literary publication, we can see that the exquisite packaging has played an important role in the revision of the publication. The cover design and column creativity are also important reforms. Beautifully arranged, novel columns, exciting content, is the pursuit of today’s literary journals fashion and goals, many publications in this area further thoughts, with new, odd and refined attracted readers and create good social and economic benefits. To this end, literary journals as a special commodity, self-marketing, exquisite packaging should be based on the publication.