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进入21世纪,科技信息越来越发达,媒体传播的速度越来越迅速。特别是近几年智能手机的普及,人们利用手机进行信息交流与日俱增。自媒体这个新型媒体也在日益壮大,正因如此,微信、微博、贴吧等自媒体得到了飞速发展。自媒体时时刻刻都影响着各高校师生的学习生活等,已成为高校校园体育文化获取信息的重要途径之一。为了更好地了解自媒体对校园体育文化传播的影响,本文通过文献资料、实地调查、访谈等方法对吉首大学部分师生员工进行调查研究。结果表明,目前自媒体虽然发展较好,但对传播体育健康知识、体育赛事等方面的报道较少,管理经验及管理不合理,导致了有一些低俗的信息在自媒体上传播。本文提出了相应的建议和措施,以期为自媒体在高校校园体育文化传播起到正能量的影响。
In the 21st century, the science and technology information is more and more developed, and the speed of media communication is getting faster and faster. Especially in recent years, the popularity of smart phones, people use mobile phones to exchange information increasing. Since the media of this new media is also growing, because of this, WeChat, microblogging, paste it since the media has been rapid development. Since the media always affects the learning life of teachers and students in colleges and universities, it has become one of the important ways to get information on campus sports culture. In order to better understand the influence of media on campus sports culture communication, this paper investigates some teachers and students in Jishou University through literature, field survey and interview. The results show that although self-media is developing well at present, there are few reports on the dissemination of sports health knowledge, sports events and other aspects, and the management experience and management are unreasonable, resulting in some vulgar messages being disseminated from the media. This paper puts forward the corresponding suggestions and measures in order to play a positive energy impact on the media of campus sports culture from the media.