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随着旅游全球化趋势的背景下,在跨文化交际成为现今时代主要特征下,如何更好地向海外游客宣传中国的旅游资源和品牌,已经成为一项值得研究的重要议题。随着旅游全球化趋势的明朗化,在跨文化交际成为现今时代主要特征的大背景下,如何更好地向海外游客宣传中国的旅游资源和品牌,已经成为一项值得研究的重要议题。不同文化背景的差异,语言障碍的存在,使旅游活动中主客之间的沟通
With the trend of globalization of tourism, under the main characteristics of today’s era in cross-cultural communication, how to better promote Chinese tourism resources and brands to overseas tourists has become an important issue worthy of study. As the trend of globalization of tourism is becoming clear, under the backdrop of the inter-cultural communication that has become the main feature of the modern era, how to better promote Chinese tourism resources and brands to overseas tourists has become an important issue worthy of study. Differences in different cultural backgrounds, the existence of language barriers, and the communication between guests and guests in tourism activities