一、问题的提起近年来,媒体组织的改革以及经营管理领域的问题日益受到重视。也有很多学者展开了这方面的研究,并提出了极具建设性的研究成果。例如,其中大多数的学者认为我国的媒体组织,特别是电视媒体过于依赖广告收入,有很大的经营风险。与此同时,电视购物频道或者购物时段纷纷在我国电视媒体当中亮相。这种购物形式方便了消费者的生活,但也引发了很多社会问题,已经引起了消费者和政府高层的 First, the problem filed In recent years, the reform of media organizations and management issues in the area of ​​increasing attention. Many scholars also carried out research in this area and proposed very constructive research results. For example, most of them think that the media organizations in our country, especially the television media, are overly dependent on the advertising revenue and have great business risks. At the same time, television shopping channels or shopping hours have appeared in the television media in China. This form of shopping has facilitated the lives of consumers, but it has also triggered a number of social problems that have drawn consumers and senior government