张汉卿:化肥、农药“零增长”应深刻考虑。我们控制的主体是什么?不能只考虑化肥、农药过量使用,还要把市场进行细分。从企业角度上看,化肥或农药不合理使用造成的农业面源污染比工业污染更严重,应将农业面源污染上升到非常高的高度,这对今后化肥及农药企业发展及定位会形成重要的影响。因此,化肥企业要积极应对。一是加强新型肥料的研发力度,提高肥料利用率,这是企业营销的根本。二是要在为农服务上实现更多创新式转型,不仅要教育 Zhang Hanqing: chemical fertilizers, pesticides “zero growth ” should be deeply considered. What is the main body of our control? We should not only consider the excessive use of fertilizers and pesticides, but also break down the market. From an enterprise perspective, agricultural non-point pollution caused by irrational use of chemical fertilizers or pesticides is more serious than industrial pollution. Agricultural non-point source pollution should be raised to a very high level, which will be important for the future development and positioning of chemical fertilizers and pesticide enterprises Impact. Therefore, fertilizer companies should actively respond. First, to strengthen research and development of new fertilizers, improve fertilizer utilization, which is the fundamental marketing. The second is to achieve more innovative transformations in services for farming, not only education