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说到三星的高速成长,不得不说到奥运会。三星的成功主要来源于科技的创新,而品牌的运作,善于抓住市场中的每一个机会,也让三星领航于其他企业。“酒香也怕巷子深”说的也就是这个道理。韩国三星的崛起神话,也许是中国企业奥运营销的最生动教科书。三星赞助了1988年汉城奥运会,当年收入增长27%,其后三四年间均保持高速增长。2000年三星击败了摩托罗拉获得了国际奥委会
Speaking of Samsung's rapid growth, have to talk about the Olympic Games. Samsung's success comes mainly from technological innovation, while the brand's operation, good at seizing every opportunity in the market, but also let Samsung pilot in other businesses. “Wine is also afraid of alley deep” that is the truth. The rise of South Korea's myth, perhaps the most vivid textbook for Chinese enterprises Olympic marketing. Samsung sponsored the Seoul Olympics in 1988, when revenue rose 27% and maintained rapid growth in the next three or four years. Samsung beat Motorola in 2000 to win the International Olympic Committee