阿森纳的英文原意是兵工厂,但更为世人所知的是英国的著名足球队。阿森纳有悠久和光荣的历史,特别是这些年,由著名教练、绰号“教授”的温格率领的阿森纳,更是取得了不凡的战绩。温格除了精于足球技战术之外,最为人称道的,是他对人的培养和使用。温格善于把球员放到其最适合的位置,发挥出最大的效能以及把不出名的球员培养成世界巨星。比如亨利,就是在著名的尤文图斯足球队郁郁不得志,被温格招到阿森纳之后,成长为世界数一数二的优秀前锋。DDB亚洲区总裁兼CEO莫定伟先生,是阿森纳的铁杆球迷,同时,他对广告公司与时俱进、因需而变的运营战略,特别是重视人才的引进、正确使用和悉心培养,与阿森纳的温格颇为神似。 Arsenal’s English is intended to be an arsenal, but the better known as England’s famous football team. Arsenal have a long and glorious history, especially over the years, led by Arsene Wenger, a well-known coaching, nicknamed “Professor” Wenger has made extraordinary record. Wenger addition to skills and tactics in football, the most commendable is his training and use of people. Arsene Wenger is good at putting the player in his best position, maximizing his effectiveness and cultivating the unnamed player into a superstar of the world. Such as Henry, is the famous Juventus football team depressed, was Arsene Wenger recruited to grow into one of the best in the world striker. Mr. Mo Dingwei, president and CEO of DDB Asia, is a big fan of Arsenal. At the same time, he is advancing with the times in the advertising industry. Due to the need to change his operational strategy, especially the introduction of talents, proper use and careful training, Arsene Wenger quite similar.