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浙江日报的广告经营之所以能居全国党报领先地位,关键原因是对三个境界的追求和把握。第一境界是做价值:以超越于做广告的思维去创造价值;第二境界是做文化:以“充满激情,永不放弃”的精神去成就别人做不了的事情,去创造客户意想不到的惊喜;第三境界是做规律:进入科学发展的自由王国。
The reason why Zhejiang Daily’s advertising business can take the leading position in the party newspaper of the whole country lies in the pursuit and grasping of the three realms. The first realm is to value: to create value beyond thinking in advertising; the second realm is to be a culture: to create something that others can not do with the spirit of “passionate, never give up” Unexpected surprise; the third realm is to do the law: to enter the scientific kingdom of freedom.